Branding
Fashionallo

Overview

Fashionallo was a luxury fashion retailer based out of New York City. They started as distributors of women's apparel merchandise back in the early 2000s but with the changing atmosphere in retail they later pivoted their business into becoming a high end boutique clotheir. Their requirements were simple; they wanted an elegant but simple logo to stand out with a simplistic design to match and showcase their merchandise. We decided that WordPress + Woocommerce would be a great fit for them. They were later acquired in 2016.

Services
Branding, Logo Design, Web Development, Web Design

Stack
PHP, HTML, CSS, JavaScript, JQuery, WordPress, WooCommerce



Client

Fashionallo

Website

Acquired

Location

New York City

Duration

May 2014 - Aug 2016

Final words

I love retail projects. Only thing missing in this engagement was a brick and mortar. Such a fabulous team to work with. I would love to manage their web and store ecommerce ecosystem. Drawing everything out from the logo to the design of their site and then incorporating it into Woocommerce was one thing, but completing and making that first QA purchase was where I got an immediate rush.